A multi-year collaboration to present complex industrial solutions, with a clear video identity and formats that serve sales, clients and internal communication.
A lasting collaboration, between solution presentations, interviews, drone footage and photography.
With BOBST, video rarely starts from scratch. The identity already exists: rhythm, graphic style, typography, branding, the way machines are presented and the expected level of precision.
This foundation makes production more consistent. Each video addresses a specific need, while remaining clearly recognisable within the BOBST universe.
A BOBST line in production — the scale and precision that shape every video. Most of the videos serve internal communication and B2B relationships: presenting the latest innovations to sales teams and clients alike, making visible what is often complex — production flow, automation, connectivity, concrete benefit for the user.
The work involves machine shots, in-context sequences, sometimes drone, interviews, photography, or editing from existing content. The range is broad, but the objective stays the same: making the solution clear.
Some videos don’t need to sell. They explain. Here, the Job & Recipe Management workflow of the Masterfold folding-gluing line: simplifying and securing machine setup, step by step, for the teams who use it every day.
In a long collaboration, value also comes from knowing the client. Shooting constraints, technical language, sign-offs, internal and commercial uses: everything gets smoother over time.
For BOBST, content supports sales, feeds internal communication or accompanies client demonstrations. Video becomes a regular tool, embedded in how the company works.
Do you need a recurring video format?
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