Translating a company's identity into a video system: logo intro, outro, branding, music, colour style and a reusable template for regular production.
A template designed so each new video costs less — without diluting the identity.
The project meant translating Taïga's world into video codes: logo animation, intro, outro, text overlays, social links, music, editing rhythm and colour treatment.
This foundation gives the whole series consistency. The client's identity comes through even when the subjects change: service presentation, a particular job, a garden, a tree or a technical intervention.
Once the template is defined, each new video can be produced more efficiently. The visual framework already exists, the editing choices are set and feedback focuses on the content, not the whole creative direction.
The idea was clear: around three hours between shooting, editing and corrections when the subject allows it. The client maintains a polished image, with a controlled cost per video.
Once the system is in place, the presentation video can follow the validated codes: intro, rhythm, structure, branding and overall consistency.
The result is easier to produce and easier to recognise. That's the advantage of a video identity that builds over time.
The system is useful because it can keep coming back. A new service, a striking project, a trade explanation or a social media format can all use the same structure without losing time. Each video can be delivered in 16/9 for the website and 9/16 for social media, from a single shoot.
For a company with several activities, this kind of collaboration avoids a patchwork effect. The videos change, but the signature stays consistent.
Then, each new video for a fraction of that: from ~CHF 400.– per video, with around one hour of on-site shooting, editing and corrections included.
Setting up the video identity — research, reusable template and first video: between CHF 2,500 and 3,000.– depending on needs (logo animation, subtitles, lower-thirds, audio identity, colour grading…).
Do you need a recurring video format?
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